There are few things I enjoy more than getting to create or revitalize a brand, its name and its tone.

A lot of my creative direction consists of making sure talented designers have a clear brief and the information, time and space they needed to do their thing, with little nudges along the way.

BUDERFLYS
I worked with Buderflys from their earliest stages. Helping with their go-to-market strategy, designing the site (through Shopify) and writing most of the copy.

Buderflys_MockupVertical_Poster_11x17_cropped.jpg

A CLIENT THAT CAN’T BE NAMED, LITERALLY
The following is a project that we embarked on to find a moniker for a client. The main challenge was working with the trademark lawyer, as this operation was planning to trade in 10+ verticals under the one name. Writing these to help give life to our proposals was fun. Last I heard, they were still nameless.

OUTRIDER
Outrider is a company focused on electric, sustainable, autonomous rigs that move trailers around distribution yards. We built their identity system and helped design the look of their yard tractors.