There are few things I enjoy more than getting to create or revitalize a brand, its name and its tone.

A lot of my creative direction consists of making sure talented designers have a clear brief and the information, time and space they needed to do their thing, with little nudges along the way.

BUDERFLYS

I've been working with Buderflys from their earliest stages. Helping with their go-to-market strategy, designing the site (through Shopify) and writing most of the copy.

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A CLIENT THAT CAN’T BE NAMED, LITERALLY

The following is a project that we embarked on to find a moniker for a client. The main challenge was working with the trademark lawyer, as this operation was planning to trade in 10+ verticals under the one name. Writing these to help give life to our proposals was fun. Last I heard, they were still nameless.

EXPOSURE LABS - NEW BRANDING

The film and impact production company behind Chasing Ice and Chasing Coral came to us to re-envision their brand. Their old mark wasn’t restrained, so it was difficult to reproduce on different materials, and was lacking a simple, bold mark.
The designer, Jeremy, knocked it out of the park by using angled light patterns to produce the ‘E’, which can be used as a stand alone mark.

OUTRIDER

Outrider is a company focused on electric, sustainable, autonomous rigs that move trailers around distribution yards. We built their identity system and helped design the look of their yard tractors.