A few other samples of concepts and writing. I’ve always dug long copy.

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NIKE - MARATHON

Found this old B&W photo at a shop along Saigon’s ‘antique alley’ and thought it aspired to be a poster. I put a headline on it, and Nike agreed.
Cannes, One Show and Campaign Brief's 'The Work' gave it some love too.

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HARLEY-DAVIDSON - FATHER’S DAY

Go on, get 'yer pops a t-shirt.

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COLGATE - HARD TO REACH

Had an idea in the shower. Drew it on the fogged-up mirror. Vietnam's first Cannes Lion.

A little piece of paper resembling a food bit was placed in the fold. Headline: Gets into hard to reach places.

MACAU WINE MUSEUM

A wine museum? Yes, please. These were fun to research.

 
 

DULUX WEATHERSHIELD - UMBRELLA

Sometimes just a simple visual will do.