A few other samples of concepts and writing. I’ve always dug long copy.
FIRESTONE - BURN SHRUBBER
We developed this poster when working on the Pinnacle project to highlight the sustainably-produced guayule plant Indy race tires. Tragically, we couldn’t get it through the complex organization that is Bridgestone for an approvel. At least the line lived in another iteration on the in-store digital assets.
NIKE - MARATHON
Found this old B&W photo at a shop along Saigon’s ‘antique alley’ and thought it aspired to be a poster. I put a headline on it, and Nike agreed.
Cannes, One Show and Campaign Brief's 'The Work' gave it some love too.
HARLEY-DAVIDSON - FATHER’S DAY
Go on, get your pops a t-shirt.
COLGATE - HARD TO REACH
Had an idea in the shower. Drew it on the fogged-up mirror. Vietnam's first Cannes Lion.
A little piece of paper resembling a food bit was placed in the fold. Headline: Gets into hard to reach places.
MACAU WINE MUSEUM
A wine museum? Yes, please. These were fun to research.
THE IOWA CLINIC
It’s always nice when you have a really targeted media placement. And a client that was up for being a little lighthearted. These appeared in the playbills of traveling Broadway shows.
DULUX WEATHERSHIELD - UMBRELLA
Sometimes just a simple visual will do.