ERNIE ELS PET TREATS
Ernie Els, the former world #1 pro golfer, has a line of pet treats. Yeah, we didn’t know either. But when I found out, I reached out to them to see if we might be able to help with their narrative and packaging. Which wasn’t quite coming through on their existing packaging.
It is actually a really good story to tell, with a portion of the treats’ proceeds going to Ernie’s foundation, Els for Autism. A cause close to home, as his son, Ben, is on the spectrum.
We did a name generation and packaging exploration with them. Unfortunately, a final version didn’t see the light of day, as we ended up not being able to reach an agreement on compensation. But our team, led by myself, did an amazing job.
Below are a few of the presented names and designs, with a version of the presentation downloadable below.
PACKAGING AND NAME EXPLORATION
We did a few new packaging options using the existing Champion name. And some new directions, exploring a new name and tone across the packs.
