I ran the creative for KFC/Yum! in Vietnam for several years. Which could be quite a challenge in a country that’s known for plentiful, good and cheap food. KFC was perennially the leader in the QSR category, and many of our concepts were picked-up to be run or adapted in other countries across the region.

KFC - EZ MENU

In Asia, street food can be delicious. But it can also be perilous. In the spirit of quick-serve restaurants, these went from brief to on-air in about a week.
Roles: Creative Direction, Art Direction, Copywriting, Production

The voice in the background is yelling, 'Police! Police!'
It is not an uncommon occurrence for the civil authorities to come through and round-up street food stalls and carts in an attempt to 'beautify' cities.

KFC - BIG ‘N JUICY

Sometimes it's just not as big as you were hoping.